When you hire a content marketing agency, you don’t want boring fluffy content.
You want a solid strategy.
You want results that increase sales.
You want to generate more traffic, grow users, and drive leads. You don’t want to pay for content that sits on your blog and is useless to your readers and doesn't help with your seo.
That’s what makes FLP Group the leader in content marketing.
We know that creating awesome content is just a start.
We know that in order for that content to be valuable to your company, there needs to be solid strategy, planning, promotion, and outreach behind everything that’s created.
If your content isn’t creating value, then it’s just another expense you can live without. If it’s not generating valuable results, then it’s an expensive line item rather than an asset.
Our approach focuses on creating content that is of real value. If we can’t accomplish that, then we’ll be upfront and help you find an agency that can.
We create real results—not just fluffy content.
HIRE A TEAM OF CONTENT MARKETING
AND GROWTH EXPERTS
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We help brands navigate conversations in social media landscape, helping them use modern media to influence brand loyalty and increase sales.
We use audience insights and platform expertise to create and manage perfectly defined social ecosystems. This includes: helping grow and manage community presence across Facebook, LinkedIn, Instagram, and other social platforms; building brand advocates through relationships with bloggers and other influencers; and creating campaigns and assets that harness social, real-time marketing, and content marketing approaches to create and capitalize on cultural trends.
Our dedicated in-house public relations team leverages strong relationships with journalists, bloggers, and other influencers to secure prominent coverage in mainstream and digital media.
Our SEO team embraces a multidisciplinary approach to ensure high visibility of the client's business. We seek to maximize exposure in Google as its algorithm is ever evolving, increase visibility in all other search engines, and also in the emerging class of voice-activated and text-activated agents. We embrace a client-centric approach to SEO: by understanding users and their search patterns, we can ensure clients needs are met by exposure to relevant brand content.
Our team optimizes all aspects of effective search: we ensure web pages are properly coded; content is structured and organized properly, with the correct information architecture; the right content is created and distributed based on appropriate searches; paid search is properly leveraged; and social is utilized to properly disseminate links. Over twenty web crawlers are utilized to monitor the web, providing ongoing, proactive insights that are used to continually optimize client approaches to search. SEO is then fully integrated with the client's other marketing services, creating a coherent approach to traffic generation.
FLP Group was founded on the idea that great design can change the way clients and brands interact with each other. We were on of the first agencies to focus on user experience, and continue to lead the industry in breakthroughs and experience design by delivering measurable value to businesses.
We apply digital product methodologies, including rapid prototyping, ongoing usability testing and iterative development to bridge the gap between the digital experiences of clients and their physical ones. Our omnichannel content curation and creation, user experience strategy, and product development put the context, expectations, and decision-making processes of users at the center of every solution custom made for you.
Ours is not just design capability; insights about content, analytics, brand, business, and technology include every step of our iterative process, which we undertake in close collaboration with our clients. The result is an innovative user experience that offers consumers something relevant, useful, and on-brand—and is something that drives business growth and can be brought to market and managed from both a technological and an organizational perspective.
We work to bring innovation to client organizations by helping them launch new products and services, and by conceptualizing new approaches to how they can do business in the modern world.
Our innovative technique seeks to systematically survey and understand a given area of a client's business, identifying areas of opportunity for new products, services, or customer experiences. The focus is examining areas in which users have a problem, and current solutions are identified. Then, in partnership with our design and technology teams, new solutions to the problem areas are conceptualized. Once research validates the prototype, our team has the ability to launch in-market pilots, in which all aspects of pilot from operational management to business development are handled. We then evolve successful pilots into ongoing businesses that are fully managed your organization.
We approach branding with the belief that in today's digitally-driven world, brands must recognize their clients as users, not just passive consumers . As a result, we extend the brand framework of mission, vision and beliefs to include a brand's core strength: what the brand must enable users to achieve and also the problem the brand solves.
We perform brand strategy tasks such as client research, audience segmentation, competitive analysis, and cultural audits to arrive at a brand's positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy connects to integrated marketing campaigns and initiatives.
Our business consulting unit works with clients to help them transform into successful businesses, embracing digital technology as a central driver to future success.
We begin our consulting work with future-casting: given the rapid change of technology alongside shifting user expectations and what is already a highly competitive landscape, how does this translate into an appropriate client strategy for long-term sustainable competitive advantage? From this, we seek to understand new market and revenue opportunities, new business models, and new ways to lower costs. In partnership with our experience design practice, the strategic vision is translated into designs that clearly communicate the future state of a digitally-transformed organization, from the perspective of employees, clients, and other stakeholders.
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